KnowledgeQuest Research Services

• Primary and secondary market research
• Scientifically based research
• Qualitative and quantitative data analysis

The Research department of MarketingWorks is part of our KnowledgeQuest Division. Whether it’s education market research, scientifically based research, or research for education business development, we deliver to our clients what we refer to as "The KQ Advantage." This is the extra edge you gain in education marketing by having us perform as your research department. Our advantage comes not only from what we do, but also from how we do it.

The quality—and usefulness—of data are a direct result of the quality—and experience—of the researchers who develop the data. Led by Dr. Saundra Young, the KnowledgeQuest team of professional researchers is second to none. Dr. Young's consultative philosophy guides everything we do on behalf of our clients:

• "It's important to see research as a path of inquiry that researchers and clients enter into together. We want the information we provide to be useful."
• "We share our process with clients to allow them to understand how conclusions were reached, and how our suggestions were developed."

And that perspective is valued by our clients. "It's not just about results," says Dr. Young. "It's about staying in touch with the client to help make decisions."

• We listen to what you have to say, we understand the questions you have, and we find the information that can provide answers.
• In addition to developing and administering surveys of all kinds, we bring years of experience to every task we undertake.

Like the rest of MarketingWorks’ employees, our researchers tap into the synergy of the entire organization, leveraging the power of shared, up-to-date information. This knowledge informs all of our research on behalf of our clients.