School Marketing |
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At MarketingWorks, we believe an informed
client is the best kind of client. The more you know
about what we do, the more you'll appreciate how well
we do it. We pride ourselves on keeping you up to date
with the latest developments on your projects. In the
interest of helping you stay informed even before we
begin working together, we provide the following resources
for your enlightenment about the marketing process, specifically
in the education field. Check back often to see what
new tools we've added.*
White Papers
The following white papers were written by MarketingWorks President Gerry
Bogatz on Best Practices in marketing to the education field. Feel
free to download these PDF files for future reference. |
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Think you know all there is to know about telemarketing? Think
again. In the uniquely personal education field,
it's all about selling products and services by building
relationships. In her "Relationship Building Through
Telesales" white paper, Gerry shares her consultative
approach to telesales, one of the secrets that have
made MarketingWorks an industry powerhouse in the education
market.
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| As the education
market matures, companies seeking to sell to ever
more savvy product and service buyers are taking a cue
from retailers in prioritizing Customer Relationship
Management. In her "Product-centric to Customer-centric:
Why CRM is the Business Strategy for School-Market Success" white
paper, Gerry reveals the CRM strategies her company has
initiated to help its clients gain market share and engender
customer loyalty. |
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| Selling to the
school market isn’t what it once was. No
longer the province of general marketers selling to naïve
buyers, the education industry has burgeoned into a tough
sales environment limited by ever-tightening budgets
and increasing regulation. In her "Edu-marketing:
A Full-service Approach to School Marketing" white
paper, Gerry reveals her stance on proactive market consulting
that her company has used for ten years to help its clients
pursue strong positioning in the education market.
classroom management softwareCapita is the leading provider of the world-class SIMS management information system that simplifies and improves the management processes in independent schools around the UK.
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| All content posted on
this area is copyright © MarketingWorks Inc. unless
otherwise indicated. Reproduction for your own education
is encouraged. Reproduction for any other purpose is prohibited
unless authorized by a representative of MarketingWorks
Inc. |
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